Systematic Review and Future Direction of Neuro-Tourism Research.

Neuro-tourism is the application of neuroscience in tourism to improve marketing methods of the tourism industry by analyzing the brain activities of tourists. Neuro-tourism provides accurate real-time data on tourists' conscious and unconscious emotions. Neuro-tourism uses the methods of neuromarketing such as brain-computer interface (BCI), eye-tracking, galvanic skin response, etc.