Publications by authors named "Amin G Begloo"
Article Synopsis
- Employer branding (EB) influences how current and prospective employees view an organization, making it key for attracting and retaining talent in private hospitals in Tehran.
- A study involving interviews with experts from 11 hospitals identified critical factors affecting EB, including industry competitiveness and the creation of a supportive work environment.
- The findings can inform health policy decisions by highlighting factors that enhance EB, ultimately benefiting both staff and hospitals in the competitive healthcare landscape.
Background: The global use of the Internet has led to the growth of e-commerce in industries. Similarly, in health care, e-commerce is essential to meeting the high expectations of patients and providing high-quality and affordable health care services in clinics, hospitals, and other health centers.
Purpose: This study aimed to prioritize the factors influencing the adoption of e-commerce in hospitals of Tehran (Iran( in 2021 using multi-criteria decision-making techniques.