Publications by authors named "Amanda Wattenmaker McGann"
Objective: To evaluate the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts at a large, urban, public university.
Participants: 4,172 college students (1,208 freshmen, 1,159 sophomores, 953 juniors, and 852 seniors) who completed surveys in Spring 2015 for the Spit for Science Study, a longitudinal study of students' substance use and emotional health.
Methods: Participants were e-mailed an online survey that queried campaign readership, perception of peer alcohol use, alcohol consumption, frequency of consumption, and frequency of blackouts.
Article Synopsis
- The study focused on comparing Black and White college students regarding their predictors for HIV testing, sexual risk behaviors, and attitudes towards the importance of HIV testing.
- The analysis involved 126 Black and 617 White undergraduates, revealing that Black students had more positive testing attitudes and higher testing rates, while predictors for testing varied: sexual partners influenced White students, and relationship status affected Black students.
- The findings highlight the need for tailored HIV testing prevention initiatives that consider racial/ethnic differences to effectively promote testing among college students.
Objective: social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers").
Methods: American College Health Association's National College Health Assessment questions are used to evaluate actual and perceived use.