Gendered attitudes towards pro-environmental change: The role of hegemonic masculinity endorsement, dominance and threat.

One of the most robust findings in environmental psychology is that men report lower pro-environmentalism than women. Whilst this difference is often attributed to personality or identity processes, there seems to be a lack of empirical research on potential ideological influences. We propose-and provide evidence through two correlational studies-that radical pro-environmentalism is often akin to propositions of change that challenge tenets of patriarchal ideology such as dominance orientations.