Strategic Combination of Theory, Plain Language, and Trusted Messengers Contribute to COVID-19 Vaccine Uptake: Lessons Learned from Development and Dissemination of a Community Toolkit.

Widely accepted practices for the development of health education materials include the use of theoretically driven content, the execution of plain language writing and design strategies, the solicitation of community input, and a plan for dissemination via trusted messengers. Here, we describe the development of a COVID-19 vaccine education toolkit and share preliminary outcomes from dissemination via community health workers. The toolkit was developed to equip community messengers to educate community members about the COVID-19 vaccine.