Implementation of a pilot program of Reach Out and Read® in the neonatal intensive care unit: a quality improvement initiative.

Objective: Language exposure is important for neurodevelopment, but is sparse in the neonatal intensive care unit (NICU).

Study Design: We introduced Reach Out and Read (ROR) in the NICU as a quality improvement initiative to increase language exposure. Measures included availability of books, accessibility of parents, and enrollment of infants, percent infants read to by their parents, and data from parental surveys.