Publications by authors named "Alin Mihai Tomus"
Behav Sci (Basel)
December 2022
Article Synopsis
- Modern firms face intense competition in the digital age, relying on digital technology and innovative marketing strategies to survive and grow.
- The rise of social media provides a key opportunity for marketers to engage customers, but understanding customer attitudes towards social media is crucial, especially in relation to corporate social responsibility (CSR) initiatives.
- Research indicates that CSR activities on social media significantly influence customer attitudes, leading to positive behavioral outcomes like increased purchase intentions and electronic word of mouth (E-WOM).
