[COVID-19 and its socio-cultural imagery in Latin America: a tool for public health].

Objective: Identify the content and organization of social representations (SR) against COVID-19 in urban population of three cities in Latin America, 2020.

Materials And Methods: Qualitative study from cognitive anthropology through the structural analysis of SR. Free listing and pair comparison techniques were used from February-April 2020, in Pereira (Colombia), Guadalajara Metropolitan Area (ZMG)-(Mexico), León (Mexico).