In this research, we examine whether moral judgments sometimes violate the normative principle of procedure invariance - that is, whether normatively equivalent elicitation tasks can result in different judgment patterns. Specifically, we show that the relative morality of two actions can reverse across evaluation modes and elicitation tasks, mirroring preference reversals in consumer behavior. Across six studies (five preregistered, total N = 719), we provide evidence of three reversals of moral judgments of sacrificial dilemmas.
View Article and Find Full Text PDFEvaluating other people's moral character is a crucial social cognitive task. However, the cognitive processes by which people seek out, prioritize, and integrate multiple pieces of character-relevant information have not been studied empirically. The first aim of this research was to examine which character traits are considered most important when forming an impression of a person's overall moral character.
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