Soccer penalty takers' uniform colour and pre-penalty kick gaze affect the impressions formed of them by opposing goalkeepers.

In this study, we examined the impact of soccer players' uniform colour and gaze behaviour on the impressions that are formed of them by opposing goalkeepers. Twelve soccer goalkeepers observed video footage, filmed from between the goalposts to simulate their usual viewpoint, of four players preparing to take a penalty kick. Each of the four players displayed a different combination of gaze (either 90% or 10% with gaze operationalized as looking directly at the camera) and uniform colour (red or white).