Exploring identity in coaching - insights into coaches' understanding and approach.

Responding to a growing focus on identity within academia and the shifting socio-economic landscape, this study investigates the role of identity in executive coaching. Given identity's complexity, its impact on human thriving, and its critical role in HRD, this research examines how coaches perceive, engage with, and address identity-related issues. Specifically, it explores how coaches navigate these issues without a standard theoretical framework, aiming to fill notable gaps in the literature on identity coaching and its methods.