Do we behave differently on Twitter and Facebook: Multi-view social network user personality profiling for content recommendation.

Human personality traits are key drivers behind our decision making, influencing our lives on a daily basis. Inference of personality traits, such as the Myers-Briggs personality type, as well as an understanding of dependencies between personality traits and user behavior on various social media platforms, is of crucial importance to modern research and industry applications such as recommender systems. The emergence of diverse and cross-purpose social media avenues makes it possible to perform user personality profiling automatically and efficiently based on data represented across multiple data modalities.