The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions.

The research presented in this article examines the relationship between consumer perceptions that a food package is responsible (sustainable) and consumers' intention to purchase the product that it contains. On the basis of the relevant literature, a conceptual model is proposed where this relationship is hypothesized to be mediated by two variables: the product's perceived naturalness and healthiness. A first study was conducted with the objective of developing a scale with good psychometric properties to measure the perceived naturalness of a food product.

Heuristic and analytic processing in online sports betting.

This article presents the results of two studies that examine the occurrence of heuristic (i.e., intuitive and fast) and analytic (i.