Int J Consum Stud
January 2023
Many individuals have been reluctant to follow the COVID-19 prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing) set forth by the U.
View Article and Find Full Text PDFUnlabelled: Sustainable products are engineered to reduce environmental, ecological, and human costs of consumption. Not all consumers value sustainable products, however, and this poses negative societal implications. Using self-expansion theory as a guide, we explore how an individual's general sense of belonging-or the perception that one is accepted and valued by others in the broader social world-alters their responses to sustainable products.
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