[Establishing the ideal relationship between the dentist and the patient during therapeutical decisions].

When it is regarded from the marketing and the management point of view, the relationship between the dentist and the patient can be theoretically superposed over the relationship between a professional and his client. The essence of this kind of relationship is to reveal to the client aspects that can not be achieved without the help of a professional. The accomplishment of these goals implies that both persons (the client and the professional) make decisions.