Exocentric coding of the mapping between valence and regions of space: Implications for embodied cognition.

Converging evidence has established that positive concepts presented on a computer screen are associated with upper regions of space, and negative concepts with a lower region of space. One explanation for this is that understanding positive or negative concepts requires the re-experiencing of direction, whereby "happy is up" and "sad is down." However, it is unclear how the regions of space are encoded in these paradigms, space can be encoded in relation to oneself (egocentrically) or in object centred coordinates that are independent of oneself (exocentrically).