A comparative analysis of colour-emotion associations in 16-88-year-old adults from 31 countries.

As people age, they tend to spend more time indoors, and the colours in their surroundings may significantly impact their mood and overall well-being. However, there is a lack of empirical evidence to provide informed guidance on colour choices, irrespective of age group. To work towards informed choices, we investigated whether the associations between colours and emotions observed in younger individuals also apply to older adults.

A test of the ecological valence theory of color preference, the case of Arabic.

Humans have systematic and reliable color preferences. The dominant account of color preference is that individuals like some colors more than others due to the valence of objects that they associate with colors (Ecological Valence Theory). In support of this theory, Palmer and Schloss show that the average valence of objects associated with a color, when weighted (the WAVE), explains up to 80% of the variation in color preference for adults from the United States (US).

Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity.

Many of us "see red," "feel blue," or "turn green with envy." Are such color-emotion associations fundamental to our shared cognitive architecture, or are they cultural creations learned through our languages and traditions? To answer these questions, we tested emotional associations of colors in 4,598 participants from 30 nations speaking 22 native languages. Participants associated 20 emotion concepts with 12 color terms.

Categorical perception of color: evidence from secondary category boundary.

Despite a plethora of behavioral research exploring the phenomenon of color categorical perception (CP) known as "better discrimination between pair of colors stimuli from different categories and pair of colors stimuli from the same category even when the stimulus differences between the pairs of stimuli are equal", most of the evidence for the CP of color was derived from Roman or top-to-down script readers and very rarely from right-to-left script readers in primary category. To date, no studies of color CP have been conducted on right-to-left script readers in secondary category boundary to support this theory. Three experiments have been conducted: Experiments 1 and 2 established the Arabic blue-purple secondary category boundary, and Experiment 3 tested the CP of color in the blue-purple category boundary.

An experimental study of gender and cultural differences in hue preference.

This paper investigates the influence of both gender and culture on color preference. Inspection of previous studies of color preference reveals that many of these studies have poor control over the colors that are shown-the chromatic co-ordinates of colors are either not noted or the illuminant that colors are shown under is not controlled. This means that conclusions about color preference are made using subjective terms for hue with little knowledge about the precise colors that were shown.