'Truly, Madly, Deeply': Using Law to Compel Health and Lifestyle Influencers to Tell the Truth.

Influencers are content creators who post online about their lives and can amass a significant following. Influencers can be dangerous by negatively affecting their followers' body image and marketing products in a deceptive way. The limited academic writings which consider influencer regulation note an incongruency between influencer conduct and the corresponding regulatory system.