Towards Understanding the Motivators of Sustainable Consumer Behavior-Validation of the Food Eco-Guilt Scale.

Background/objectives: The growing concern about the environmental impacts of consumption has led to the emergence of so-called "eco-guilt"-a psychological construct reflecting the guilt felt by individuals about the environmental consequences of their choices, which plays a prominent role among the factors influencing pro-environmental behavior. Although eco-guilt has already emerged in other service sectors, such as tourism, and general scales exist to measure it, no such scale exists in the context of food consumption. The aim of this research is to develop and validate a scale to measure eco-guilt related to food consumption.

Comparing the mental effects of interacting with farm animals and walking in a botanical garden.

Over the past two decades, farm animal-assisted therapies have become popular. However, the effects of farm animals on healthy people's mental states have not yet been investigated. In Study 1, we aimed to explore whether positive effects of human-animal interaction (HAI) can be detected in healthy farm volunteers even after short-term (2-3 hours) work with goats and goatlings on a goat farm.

Can palm oil be substituted? A rheological study of fat mixtures.

Introduction: Due to its distinctive fatty acid makeup, which makes it simple to utilize in various applications, palm oil is one of the most widely used fats in the food business. However, the increased palm oil production is causing global environmental issues, including the loss of rainforests. As a result, companies that use palm oil, particularly the food industry, must hunt for alternate sources of fat that can replace palm oil.

Color Matters: A Study Exploring the Influence of Packaging Colors on University Students' Perceptions and Willingness to Pay for Organic Pasta.

The organic food market's rapid expansion necessitates an understanding of factors influencing consumer behavior. This paper investigates the impact of packaging colors on perceptions and willingness to pay (WTP) for organic foods, utilizing an experimental auction among university students. Drawing on previous research, we explore how colors influence perceived healthiness, premiumness, trust, and sustainability.

Nudging consumers about the issue of microplastics: an experimental auction study on valuation for sustainable food packaging.

Plastic, integral to food packaging since the 1950s, has become a global environmental concern due to its contribution to microplastic pollution. Microplastics harm ecosystems, impacting wildlife and human health. Amid increasing focus on sustainability, global initiatives target sustainable production and consumption, but consumers struggle to verify product claims, leading to potential greenwashing, particularly in the food industry.