Interpretive Structural Modeling of the Role of the Organizational Nature on Brand Identity in the Biological Industry (A Case Study of the Razi Institute).

This research seeks to investigate the factors related to the nature of the organization and its role in brand identity. The research was conducted in the field of biological industry. Razi Institute is the leader of the vaccine industry in terms of a variety of products and production of more than 70% of the country's market needs and is a propitious case for studying this industry.