Love Island, Social Media, and Sousveillance: New Pathways of Challenging Realism in Reality TV.

This paper explores the changing nature of audience participation and active viewership in the context of Reality TV. Thanks to the ongoing rise of social media, fans of popular entertainment programmes continue to be engaged in new and innovative ways across a number of platforms as part of an ever-expanding interactive economy. 2018 has pushed the boundaries of this participatory culture by exploiting new forms of digital media in order to encourage multi-platform consumption of content by the show's fans.